Series 52: 4.5.1. Issuer Name

Taken from our Series 52 Online Guide

4.5.1. Issuer Name

Bonds issued by widely recognized issuers are more marketable than bonds from less recognized issuers. A nationally known issuer can be expected to have a national market. A regional issuer will have a deeper market if it has broad name recognition.

Of course, this tendency can operate in reverse if the issuer is known to have had credit or regulatory problems.

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