Series 26: Know Your Customer And Suitability

Taken from our Series 26 Online Guide

Know Your Customer and Suitability

Recall that FINRA requires its broker-dealers to ascertain the essential facts about a customer before opening an account. This includes conducting a suitability analysis based on the customer’s personal and investment profile. The broker-dealer must exert reasonable efforts to obtain this information. Not until a registered principal has approved the suitability analysis can the broker-dealer work up an investment strategy fo

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