Series 24: 3.6.8. Telemarketing

3.6.8. Telemarketing

Consistent with federal law, FINRA requires that telephone soliciting generally be made between the hours of 8:00 a.m. and 9:00 p.m. in the prospective client’s time zone. There is an exception for when the party being called has an established business relationship with the firm making the call. An established business relationship is one in which the member firm has made a transaction or had account activity with a customer within the last 18 months or in which the customer has called the firm to ask about a product or service within the last 3 months. A firm is also allowed to call outside these hours if it has express permission from the party being called, or if the party being called is a broker-dealer.

Callers must identify themselves and the firm, provide an address or phone number where the person making the cal