Series 79: 11.2.1. Performing Due Diligence On The Seller

11.2.1. Performing Due Diligence on the Seller

On the sell side, the purpose of due diligence is three-fold. First, the sell-side adviser needs to fully understand the business for purposes of valuing, positioning, and marketing the company. Second, the adviser has to be able to anticipate and address the concerns of potential buyers. Third, the adviser needs to investigate potential buyers on behalf of th