Series 6: 5.4. Best Practices For Selling Funds

Taken from our Series 6 Online Guide

5.4. Best Practices for Selling Funds

All sales charges that may be associated with purchasing, retaining, or redeeming the shares must be disclosed to customers.

Solicitors cannot call a fund “no load” or say it has “no sales charge” if there is a front-end sales charge, a contingent deferred sales charge, or a marketing or service fee that exceeds 0.25% of the average assets of the fund per year (or for a closed-end fund, any underwriting fees or other offering expenses).

All discounts due to breakpoints need to be disclosed.

The recommendation of a particular class of investment company shares (A, B, or C shares) must be suitable for the investor.

Solicitors should not recommend the purchase of multiple investment company funds that have the same investment objective, because the customer will end up paying higher fees for no more diversification.

Solicitors should not recommend the sale of a customer’s current mutual fund for a new mutual fund with a similar investment objective, unless it is genuinely suitable for the customer (otherwise the customer will incur unnecessary fees).

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