10.6.3. Requirements for Broker-Dealers
While broker-dealers are not subject to the Marketing Rule, they must follow the communications regulations of their state administrator and FINRA if they are a member. Note that broker-dealers cannot make any statements that imply that an advertisement is approved by the state administrator or any other regulator.
It is forbidden for broker-dealers to publish or circulate any kind of communication (including advertisements) that:
• Is deceptive or misleading
• Reports any transaction or quotation unless the broker-dealer believes that the transaction or quotation is bona fide (true)
• Uses nonfactual data or conjecture
• Uses displays to detract from a prospectus or disclosure
• Makes a statement implying that a graph,