9.1.2.1. Statutory, Omitting, and Summary Prospectuses
Some kinds of investment companies, notably mutual funds, constantly issue new shares. Every time an investor buys a mutual fund share, it is a newly issued share. This means that every mutual fund advertisement could be considered an offer of a new security, which according to the Securities Act must be accompanied by a prospectus. But prospectuses are normally many pages long. If every copy of every ad had to include all of this information, it would put mutual funds at a disadvantage compared with other types of firms seeking to promote themselves to potential investors.
For this reason, the SEC allows a mutual fund advertisement that meets certain standards to be defined as an omitting prospectus, which simply means a prospectus that omits information normally included in a prospectus. This allows the ad to be compliant with the requirement to include a prospectus because the ad is a prospectus.
Only newspaper, magazine, radio, television, and website advertisements may qualify as omitting prospectuses. To qualify as an omitting prospectus, an advertisement must include a statement that advises an investor to consider the investment objectives, risks, and charges and expenses of the investment company carefully before investing. The ad also needs to explain that the full prospectus (known as the statutory prospectus) is available and identify the source from which an investor may obtain the statutory prospectus. Any sales literature that refers to a specific mutual fund, but doesn’t qualify as an omitting prospectus, is known as supplemental sales literature. Supplemental sales literature must be accompanied or preceded by a statutory prospectus.
An advertisement containing performance data must include a legend disclosing the following:
• The performance data quoted represent past performance
• Past performance does not guarantee future results
• The investment return and princi