Approval and Recordkeeping of Public Communications
A registered principal must approve each retail communication either before it is used or before it is filed with FINRA. The approval must be signed or initialed and dated.
Such approval will not be required of retail communications that:
• are posted on an online interactive electronic forum (chat room, instant messaging, Facebook, etc.)
or
• do not make any financial or investment recommendation, or promote a product or service of the firm
Retail communications must be maintained in a separate file for three years from their date of last use, together with the name of the principal who approved them. Member firms must also keep information on file for three years concerning the source