5.2  Practical Application

One of Amy Adams’s first mentors was Dianne, an industry veteran. With the increase in self-service brokerages offering discounted commissions and no-load mutual funds, Dianne recently advised Amy to create as many different sources of revenue as possible. She especially encouraged Amy to try to begin opening more fee-based advisory accounts and move away from acting only as a commission-based agent.

As Amy began to design a new marketing campaign incorporating Dianne’s advice, her firm’s compliance department reminded Amy that it would be unethical to charge both commissions and an investme