Series 14: 9.1.5.2. Electronic Communications And Social Media

9.1.5.2. Electronic Communications and Social Media

Electronic communications include websites, blogs, webinars, and social media sites, such as Twitter and Facebook. For regulatory purposes, electronic communications come in two types: static and interactive.

Communications containing static content are considered under FINRA rules to be retail communications, and they require approval by a registered principal prior to being posted. Interactive, real-time communications do not require prior approval by a principal in general; however, they do require a member firm to write and enforce supervisory procedures to govern their compliance with FINRA’s content standards. The exception to this rule is when i