Series 79: The Teaser

The Teaser

The “teaser” is an initial introduction to the target company and its business. It is a short document, only one or two pages long, that describes the target and the wonderful buying opportunity it presents. As its name suggests, the teaser is intended to provide just enough information to pique buyer interest without revealing any confidential information. In many cases, the teaser will conceal the name of the target. If the target is especially sensitive about disclosing the fact that it is for sale, care must be