Sales and Marketing

Active marketing of a public offering does not begin in earnest until the registration statement is filed with the SEC, but preparation for the sales effort usually begins well in advance.

Early on in the planning process for the sales effort, investment bankers research current trends in the market, including general market direction, “hot” sectors for which there is strong investor appetite, investor reception of recent comparable offerings, and the number and type of potentially competitive offerings that are in the pipeline. Data on recent and forthcoming offerings is available from the SEC and from a variety of private service providers. It is also nece