Series 79: Identifying The Peer Group Of Comparable Companies

Taken from our Series 79 Top-off Online Guide

Identifying the Peer Group of Comparable Companies

In your hypothetical comparable companies analysis, begin by searching for competitors of your target company, Centennial Brewing. This will involve searching through selected industry reports, analysis reports, prospectuses, and financial reports for similar companies in the industry. You may also want to look at proxy statements for recent merger and acquisition transactions for companies in Centennial’s industry and sector. Keep in mind, however, that while the proxy statements will provide good information on comparable companies, the price that an acquirer pays often includes a premium, so it will be higher than the value of the company without the premium. From your research, pretend you came up with the initial listing of comparable companies that follow.

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List of Potential Comparable Companies ($ in millions, except price per share)
Company	Share Price	Equity Value	Enterprise Value	LTM Sales
King Brew	$84.14	$369.01	$401.01	$481.70
Hoppy Brothers	$45.91	$179.48	$206.77	$175.90
Malted Supply	$65.03	$62.15	$68.98	$59.80
Heart River	$51.59	$39.03	$44.32	$37.60
Brew-To-You	$78.28