Electronic Communications and Social Media
Electronic communications include websites, blogs, webinars, and social media sites such as Twitter and Facebook. For regulatory purposes, electronic communications come in two types: they either have static content or interactive content.
Static content is a communication that has been planned for a target audience and cannot be altered until physically removed, such as a website. Interactive content refers to real-time communications, such as Twitter, webinars, and blogs.
Communications having static content generally require approval by a registered principal prior to being posted. Interactive, real-time communications do not require prior approval by a